Human mind tends to perceive information in images the way it did in the early ages when early human beings created cave paintings. Information in text format is clearer and better understood but requires more time. Presentations using visual aids are found to be 43% more persuasive than unaided presentations. It’s easier and quicker to communicate messages in pictorial form. Visual content helps people with low literacy to perceive & understand the information they find difficult to read, thus 45% of B2C marketers prefer visual content marketing over others.
Sometimes the messages become vague without any verbal or written explanation. The best is when both text and pictorial formats are simultaneously used that makes the message both clear and impactful.
1. Visual vs Text digital content-
2. The link between pictures, words, numbers & maps- http://www.shabdachitra.com/basics/