In 1970s, there was a boom over all sorts of businesses expanding and collaborating round the world. This expansion was crossing national boundaries while connecting local markets and was called as Globalization. But today, Hyper local is the new global!
Hyper local applies to any local movement that has manifest in the online world. Going online is also a fantastic way for business to show that they are interested in the community in which they live in. Hyper local media encompasses traditional journalism, bloggers, citizen journalist and people sharing videos & photos in an online grapevine. Its two major dimensions- Time & Geography focus towards the concerns of the people living in that community.
(1) What is hyper local? - https://en.wikipedia.org/wiki/Hyperlocal
(2) Hyper local is the new global- http://bit.ly/2PjAe9q